Ford owners from across the Borderland are rolling into Sunland Park Racetrack & Casino this Saturday for the Festival of Fords Car Show, a fundraiser that puts dozens of Mustangs, trucks, and other Ford models on display to benefit Reynolds Home, a shelter for homeless women and children in El Paso. The show is set for November 7, and organizers say no knowledge of classic cars is required to enjoy it.
The event is described as an annual tradition that brings Ford vehicle owners together to showcase their cars, connect with fellow enthusiasts, and raise money for Reynolds Home, according to KVIA. Proceeds from the show are intended to benefit the individuals and families served by the organization. Reynolds Home identifies itself on its website as a shelter for homeless women and children in El Paso.
Dozens of Fords on Display, No Expertise Needed
Dozens of vehicles are expected to be on display at Saturday's show, with attendees getting the chance to meet local car owners and learn more about the vehicles, per the station's report. Organizers are specifically encouraging both car enthusiasts and families to attend, noting that no knowledge of classic cars is required to take part in the day's festivities.
The show is organized by SVT Mustang Elite, a group that describes itself as a club for owners of the most elite and exclusive Ford Mustangs in the city of El Paso, according to SVTMustangElite.com. The club says it plans car shows and community activities meant to benefit the community, and a separate event listing from Car Show Logic states that SVT Mustang Elite of El Paso, Texas, is presenting this year's show at Sunland Park Racetrack & Casino in Sunland Park, New Mexico.
Show Hours and Registration Details Vary by Listing
Event listings differ on the exact schedule for Saturday's show. A listing on Mustang Club of America's show page states that registration opens at 7 a.m. and the show runs from 9 a.m. to 4 p.m., while a separate listing from Car Show Logic puts the event's hours at 7 a.m. to 5 p.m., with setup at 7 a.m. and judging between 10 a.m. and 2 p.m. Attendees planning to enter a vehicle may want to confirm the current schedule directly with organizers.
Registration pricing also varies slightly between sources. The Mustang Club of America listing shows a $35 pre-registration fee for the Display Only class, while Car Show Logic lists early registration at $35 and day-of-show registration at $45, with show slots capped at 200 cars. Car Show Logic also notes that spectator admission is free, with music, food, raffles, and door prizes planned for the day.
Third Year for a Growing Borderland Tradition
This year's event is billed as the Third Annual Festival of Fords, according to the Car Show Logic listing, following a 2025 edition that a separate KVIA events listing identified as the second annual show benefiting Reynolds Home. The show has grown into what KVIA describes as a longstanding community tradition and annual fundraiser for the Borderland.
Community attendance and donations at events like this help continue the work of Reynolds Home, the station reports. Those interested in participating or learning more can contact event organizers or visit the event's official website for additional details.
