Dough Lady’s second storefront brings the bakery’s rotating menu of more than 50 gourmet cinnamon roll flavors to Utah County customers who had been making the drive to Millcreek. Founded by Amy and Eric Lund, the bakery opened at 3156 N. 1200 West, Suite 101, and has already been selling out there, according to local coverage.
The timing of that opening has been reported slightly differently depending on the outlet: the American Fork Citizen and the Lehi Free Press both say the Lunds celebrated their Lehi grand opening in September, without specifying a year, while The Salt Lake Tribune reports the shop opened in September 2026. Either way, the expansion follows years of sellout crowds at the original Millcreek bakery, which the Lehi Free Press says has produced over a thousand cinnamon rolls daily since opening in December 2024.
From a Townhome Kitchen to Two Storefronts
Dough Lady began in 2020 as a pandemic side project: Amy and Eric Lund made frozen take-and-bake dough in their townhome while both held corporate jobs, the Lehi Free Press reports. Amy Lund had spent about a decade in marketing and left her corporate career about a year after the business began, according to the paper.
The Lunds initially delivered orders around the Salt Lake Valley and built the business through porch pickups, parking lot meetups, farmers markets, and use of a shared commercial kitchen, the Lehi Free Press reports. Early pop-ups also drew long customer lines in parking lots, according to KSL in November 2020.
Sellouts Follow the Bakery to Utah County
By the time Dough Lady opened its first storefront in Millcreek in December 2024, production had grown well beyond the pop-up stage. In a March 2026 profile, Utah Business reported Amy Lund’s comparison: the amount the bakery made over the entire 2020 season was being produced in a day in the later season, and sometimes twice that amount. The profile also reported that holiday products sometimes sold out in under 90 minutes.
That demand has followed the bakery south. The Lehi Free Press reports the new storefront also sells out, and that the Lunds expanded to serve Utah County customers who had regularly traveled to Millcreek. The Lehi shop offers a rotating selection of more than 50 flavors, including classic cinnamon, brown butter chai, pumpkin, and apple pie; The Salt Lake Tribune says the full catalog includes more than 60 flavors, not all available at once.
What's in the Freezer Case
Beyond the cinnamon rolls that made the brand's name, the Lehi location stocks a broader take-and-bake lineup. The Salt Lake Tribune reports the shop's freezer includes cinnamon roll dough, dinner roll dough, cookie dough, and bread pudding, giving customers the same oven-ready format the Lunds built their original business on. Still, the classic cinnamon roll remains the anchor of the menu; as the couple told the Utah Farm Bureau, “The classic cinnamon roll will always be our best seller.”
Rules and Growth Context
Utah’s Cottage Food registration program excludes refrigerated or frozen foods, according to the Utah Department of Agriculture and Food. That general rule does not establish which licensing pathway Dough Lady used for its frozen take-and-bake products. For broader local context, Lehi City’s FY2025 annual financial report says the city’s population grew from 57,000 to 93,446 over the previous 10 years. That figure describes population growth, not retail or food-business activity, and does not show demand for Dough Lady specifically.
Dough Lady’s current scale is also reflected in its staffing: the Lehi Free Press reports 43 employees across the two storefronts. That compares with the 20-person team described in Utah Business’s March 2026 profile and the 23 employees Deseret News reported that April. Those earlier reports also noted the Lunds’ plans for a second bakery in Lehi; the Utah Farm Bureau reported that the couple had signed a lease and targeted a fall 2026 opening.
