RockForce is packing up its corporate headquarters in Pennsylvania and planting its flag in Nashville, with plans to invest $2.5 million and create 78 new jobs at the Rock Nashville campus in Whites Creek. The live-entertainment production company's move marks a major vote of confidence in a facility that's been steadily filling up with tenants since it opened.
The relocation was announced by Tennessee Gov. Bill Lee and Tennessee Department of Economic and Community Development Commissioner Stuart C. McWhorter, according to the Tennessee Department of Economic and Community Development. Lee said Nashville was best suited for RockForce's corporate headquarters, pointing to the state's skilled workforce, business-friendly environment and rich creative culture, per the agency's announcement. McWhorter, for his part, said the relocation is a strong fit for Nashville's industry and culture.
RockForce President Shawn Worlow said the company is creating a space designed to inspire creativity, collaboration and connection, per the same announcement. Founded in 2021, RockForce describes itself as the largest integrated workforce and production solutions provider serving the live entertainment, sports, broadcast and special events industries, and it was formed through the unification of 12 experienced industry companies, according to the department's release. The company currently maintains regional offices across Arizona, California, Colorado, Florida, Illinois, Michigan, Nevada, New York, Pennsylvania, Texas and Tennessee.
A Foothold That Started Last Year
RockForce's Nashville presence didn't appear overnight. The company first announced a Nashville office back on June 12, 2025, led by Executive Vice President of Business Development Jeremy Young, who was tapped to oversee commercial growth, client relations and strategic partnerships, according to RockForce. That office housed key leadership and operations roles along with two RockForce companies, The Production Collective and Collective Payroll, the company said at the time, adding that it was already supporting high-profile events and venues in-market and across the region.
That June 2025 announcement also previewed Rock Nashville itself, describing it as a sister campus to Rock Lititz set to open in fall 2025. Now that it's up and running, the headquarters move signals RockForce is deepening its roots rather than simply testing the market.
Inside a Growing Production Campus
Rock Nashville has grown into a hub with more than 30 tenants offering live-production and lifestyle services, according to a February trade-publication report in Front of House. The same report put the campus's local staffing at roughly 50 employees, with an additional 500 on-site workers supplied by partner vendors. Axios has separately reported that campus executives expected around 40 companies to eventually call the facility home, with as many as 1,000 full-time and temporary workers on-site most days plus 200 to 400 touring crew members passing through.
Sources differ on just how big the campus actually is. The Tennessee Department of Economic and Community Development has described Rock Nashville as a 600,000-square-foot production campus, while Front of House reported it as a 55-acre, 610,000-square-foot facility in the Whites Creek neighborhood. Axios similarly describes it as a 55-acre campus built for musicians and touring crews to assemble tour stages and rehearse live shows.
Jobs, Investment and Who's Celebrating
RockForce's investment is expected to generate opportunities in workforce development, venue operations, labor relations, production services and event management across Tennessee and North America, per the department's release. TVA Vice President of Economic Development Heidi Smith said the agency supports companies that contribute to regional prosperity and vibrancy, according to the same TNECD announcement. The project drew backing from a coalition that included Nashville Electric Service, the Nashville Area Chamber of Commerce, the Metropolitan Government of Nashville and Davidson County, and the state's economic development department.
Tennessee State Senator Charlane Oliver, who represents a Nashville district, said the RockForce expansion brings 78 high-paying jobs to Nashville, per the department's release. State Representative Vincent Dixie, who represents District 54, said RockForce's Nashville growth represents its second significant financial investment in North Nashville this year, according to the same announcement.
Part of a Broader Pattern at Rock Nashville
RockForce isn't the only company betting on the Whites Creek campus. Audio equipment maker Sennheiser has also announced plans to move its Americas Regional Hub to Rock Nashville from Old Lyme, Connecticut, a project representing its own $2.5 million investment and at least 25 new jobs, according to the Tennessee Department of Economic and Community Development. TNECD described Sennheiser as the first company to partner with the department to locate within the Rock Nashville facility, suggesting RockForce's headquarters move builds on a template the state is eager to repeat.
RockForce provides integrated event and production management, skilled labor, payroll and technology services, according to the agency's announcement. The Tennessee Department of Economic and Community Development describes itself as the state's primary agency for economic growth through job creation and community development, and it also provides grants to communities statewide.
