Pop Pop Hurray is closing its Ferguson storefront at 256 S. Florissant Road for good, with the gourmet popcorn shop's final day set for Wednesday, November 11. The closure ends a run that began when the shop first opened its doors there in October 2020.
The company cited challenges faced by small businesses and the need to make difficult decisions about its future, team and long-term growth as factors behind the closure, according to Sauce Magazine. The outlet reports that the Ferguson location's closing date falls just over six years after it first opened on Florissant Road.
Shoppers in the area won't be left without options, though. Sauce Magazine notes that Pop Pop Hurray's City Foundry STL and Downtown St. Louis locations will remain open even after the Ferguson shop shuts down, meaning the brand's gourmet popcorn flavors will still be available elsewhere in the region. The story was also covered by KSDK, which reported the company's announcement that it will close its North St. Louis County location.
A Growing Footprint Downtown
The downtown St. Louis location has become more than just another storefront for the company. Owner and CEO Tony Davis moved Pop Pop Hurray's production and shipping fulfillment to that downtown spot, according to Greater St. Louis, Inc., which reported that the business opened its third location at the corner of 11th Street and Locust.
That expansion came through a retail incentive program, per the same account, positioning the downtown shop as a hub for both retail sales and behind-the-scenes operations. With production centralized there, the company's remaining footprint now leans on City Foundry STL and downtown St. Louis to carry the brand forward.
Part of a Broader Pattern of Location Changes
The Ferguson closure isn't the only shift in Pop Pop Hurray's store lineup in recent memory. The company's St. Charles location closed in January, according to Yahoo News, though the report did not specify which year that closure took place.
Yahoo News also confirmed that the company said its remaining locations will stay open even as the Ferguson storefront winds down. Taken together, the moves suggest a business that has been reshuffling its physical presence across the St. Louis area while consolidating operations downtown. For now, Ferguson customers have just over a week left to visit the Florissant Road shop before it closes for good on November 11.
