After 19 years pouring drinks and hosting bands on 16th Street, Filthy's Fine Cocktails & Beer has a new name. The Vero Beach bar reopened at 4 p.m. on Friday as Goldie's Lounge, with owner Angela Novak describing a name change that she says carries two purposes.
A Nineteen-Year Run Ends, a New Concept Begins
Novak opened the bar with her husband, Nick, back in 2008, according to TCPalm. The bar sat on 16th Street between U.S. 1 and Old Dixie Highway, and that same report described the business as permanently closing after 19 years in business, even as it detailed plans for the space to return under new branding. Filthy's closed on Nov. 4 for what was described as a facelift, with the rebrand kept under wraps until the new name was ready to be revealed.
Ahead of reopening, the owners had wanted to keep the new name and concept a secret, per the same TCPalm account. Now that secret is out: Goldie's Lounge has replaced Filthy's at the same address, arriving with a new name, concept and menu. Novak has said the Goldie's name serves two purposes, according to Treasure Coast Newspapers.
What Vero Beach Knew Filthy's For
Before its rebrand, Filthy's had built a reputation as a live-music fixture in Vero Beach. A local guide to the area's music venues described the bar as having a spacious stage for bands to perform, with a lineup spanning everything from reggae to country, according to treasurecoast.com. The same page noted that Thursdays were karaoke night at the bar.
Filthy's also drew regulars in for food, with menu favorites including mozzarella sticks, boneless wings, pizza by the slice and whole pies, per that same treasurecoast.com rundown. The bar's Instagram account, @drinkatfilthys, had promoted itself with the tagline “Great Drinks, Killer Music, Pizza Served 7 days a week,” and had amassed nearly 10,000 followers before the rebrand.
Whether that live-music programming, karaoke nights, or menu carry over to Goldie's Lounge has not been detailed in reporting so far. For now, Vero Beach locals know the address on 16th Street under a new name, with Novak's two-fold reasoning behind it still the central hook of the bar's fresh start.
