At the corner of 20th and Mission streets, Laundré, a new coffee shop and laundromat, will soon be "reimagining the laundromat experience"—complete with Sightglass coffee and high-tech machines.
Owner Ariana Roviello decided to open Laundré because “typical laundromats aren’t spaces you want to be in,” she told us.
To combat this, Laundré will pair the chore of laundry with a fully equipped coffee shop, offering Sightglass roasts, local baked goods and prepackaged rice bowls and salads.
Laundré's 23 washing machines and 22 dryers will all be energy-efficient, with five different sizes of washers starting at $4.50 per cycle for an 18-pound machine. A go-around in the dryer will cost around 75 cents, and all the machines will accept credit/debit card swipes and Apple Pay or Google Wallet (or quarters, for purists).
Roviello is particularly excited about the speed of Laundré's sustainable machines, which require only 45 minutes for a full wash-and-dry cycle. The laundromat will also feature on-site laundry attendants and a texting service, to notify potential customers of machine availability.
When asked why she chose to open Laundré in the Mission, Roviello told us there were a number of reasons why it’s a “great demographic,” including the high number of renters in the neighborhood who live in older units and buildings that don't have washers and dryers.
“There isn’t a lot of new construction or new buildings,” Roviello said. “You see a lot of the new buildings in places like SoMa coming equipped with washers and dryers.”
The former T-Mobile space at 20th and Mission "felt right" to accommodate both the laundromat and the cafe, which Laundré's website says will feature white subway tiles, light woods, and brass detailing.
But given the major undertaking of creating a dual business, Roviello admits her planned January opening date was a bit ambitious.
“I thought things would happen quicker,” said Roviello, who's currently working to combine two interiors—2401 Mission St. and 3487 20th St.—into one.
As Mission Local previously reported, Laundré's building, which was recently acquired by a bitcoin investor, will also be the new home of legacy business Doc’s Clock. The longtime bar, which is shutting down for the move next month, will be taking over the former 20 Mission Hive space, which housed a collective of clothing and leather goods manufacturers.
Although it’s too early to be official, Roviello told us that Laundré will be open daily from 7am-11pm when it debuts this summer.
The cafe portion of the space will likely close at 9pm, until it’s able to serve beer and wine—something Roviello hopes will happen soon after Laundré is up and spinning.