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San Francisco

Supreme to open first San Francisco store tomorrow

Tomorrow, cult skate brand Supreme will debut its first store in San Francisco, at the corner of Sixth and Market streets.

A post on Instagram this morning confirms the storefront at 1015 Market St., formerly home to decorative imports store Hidden Treasures, will open its doors on Thursday, October 24. 

Supreme set up a page for fans to register for a spot in the first-day line early this week, and slots reportedly filled up quickly. Locals should expect to see a crowd at the new space, located just around the corner from fellow skate brand Thrasher's new retail storefront

According to initial reports, the new store will feature a 4,500-square-foot ground-floor retail space and a 1,000-square-foot mezzanine. 

Former pro skater Reese Forbes is said to be managing the new space, and he’s reportedly been training at Supreme stores around the globe in preparation for this week’s launch.

Security is already on guard around the new store's entrance.

Supreme opened its first retail location in Manhattan in April 1994, and has expanded to 10 other locations across the globe. It has a cult following of fans, who flock to purchase limited-edition items emblazoned with its logo.

Supreme also routinely collaborates with other well-known name brands. To honor the San Francisco store's opening, it's releasing items from a team-up with locally based Levi's tomorrow. 

Other recent releases include a Swarovski crystal collection for the brand's 25th anniversary this spring, and a collaboration with the Oakland Raiders.

Supreme often creates a location-specific logo for new store launches, such as this Union Jack themed t-shirt from its London store opening in 2011. | Photo: eBay

Fans expect some location-specific designs to be available at the store’s grand opening on Thursday, similar to the Union Jack design dropped at the 2011 launch of Supreme's London store. 

Rumors have suggested the new design will include the Golden Gate Bridge, but the new store’s logo remains unconfirmed. 

Location
1015 Market Street

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