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Alamo Drafthouse New Mission Cinema will reopen in July

Image: Alama Drafhouse via Yelp
By Joe Kukura - Published on April 30, 2021.

It’s been a brutal year for the Texas-based Alamo Drafthouse upscale cinema chain. Movie theaters nationwide were shut down and often depended on GoFundMe campaigns for survival. The 36-theater Alamo Drafthouse chain then declared Chapter 11 bankruptcy in March, though saw this as a debt restructuring measure with the intent to reopen all of its theaters. 

 

And now that will come to pass. It was teased on Sunday night’s Oscars telecast, in a segment where actor Matthew McConaughey declared “Theaters are coming back” while standing in front of an Alamo Drafthouse location in Austin, Texas. That news is hitting close to home, as Mission Local reported Friday that the Alamo Drafthouse New Mission Theater will reopen in July, as confirmed by an announcement on the Alamo Drafthouse website.   

There is no date announced, just that the San Francisco location is among those that will reopen in July. No films are announced either, and honestly, the big Hollywood studios probably don’t know for sure what they’re releasing on which dates anyway. SF is simply among cities for which the announcement says “we're just going to need to be a little fuzzy on the specifics, but we'll update you when things come into focus.” 

“We’ve spent the last eight months refining what we think is the safest and most relaxing cinematic experience possible,” Alamo Drafthouse founder Tim League said in a press release picked up by Mission Local. “We are thrilled to finally be able to bring what we’ve learned to New York, Los Angeles, and many other theaters for what we hope is the home stretch, and a colossal season of big movies.”

In the meanwhile, Alamo Drafthouse has an impressive lineup of online movie streaming offerings that includes Oscar winners The Father and Another Round, plus the Bob Odenkirk action vehicle Nobody, among many other selections. These streams are available at the exact same price points as you’ll find on Amazon or YouTube. But it’s probably better to support the bankrupt Alamo Drafthouse, because Amazon and Google-owned YouTube are doing just fine for themselves these days.

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