Radio Flyer, the renowned toy manufacturer, will inaugurate its first retail store in Woodfield Mall, Schaumburg, tomorrow, November 10. Spanning 15,000 square feet, the outlet will showcase a wide array of products such as stroller wagons, bikes, and go-karts for customers to interact with and test, the Daily Herald reports.
The store incorporates a racetrack and bike shop, allowing shoppers to try out products. Robert Pasin, Chief Wagon Officer, supported this move, asserting that the physical setting allows customers to engage with the products firsthand, according to the Chicago Tribune.
Established by Antonio Pasin in 1917, and originally known as Liberty Coaster, grandson Robert Pasin now heads the family business. The company, headquartered in Belmont Cragin, creates prototypes of new products before they are manufactured predominantly in China and the U.S., reports the Chicago Tribune.
Over time, Radio Flyer's product offerings have diversified. Favorites now include stroller wagons and electric vehicles, like the 2016 Tesla Model S for kids and electric bikes launched in 2021, according to the Chicago Tribune.
Along with its own website, Radio Flyer's products are available on various significant retail platforms like Walmart, Amazon, and Target. With the Woodfield store, Pasin aims to expand physical storefronts nationwide, the Chicago Tribune states.
