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San Marcos Rolls Out the Red Carpet for $267M Film Studio, Texas Town Set to Star in Film Industry

San Marcos Rolls Out the Red Carpet for $267M Film Studio, Texas Town Set to Star in Film IndustrySource: Hill County Studio
Matt Mitchell
Published on November 24, 2023

Texas is about to loudly yell "Action!" on a massive new player in the film industry as San Marcos greenlights the construction of a sprawling $267 million film studio that promises to roll out the red carpet for big-name studios like Netflix and Disney. Hill Country Studios, the brainchild of Hill Country Group LLC, is one major step closer to becoming a reality with recent council nods that secure the project's future in the ever-expanding La Cima development.

In a decisive push to attract a galaxy of stars to the Lone Star State, the newly minted annexation and rezoning permissions ensure that San Marcos will soon be home to a cinematic behemoth. According to a report obtained by the Austin Business Journal, Hill Country Group's ambition is set to unfold in three eagerly anticipated phases—budding with 12 high-tech sound stages, over 200,000 square feet of production office space, and a welcome center designed to make even Hollywood elites feel right at home.

The San Marcos City Council has been united in its support, voting unanimously earlier this year to annex the 148-acre spread and rezoning a large portion of it for film and television production. Insight from a report by San Antonio Express-News highlighted the council's strategic move to reserve 58 acres of this entertainment paradise to remain undeveloped, ensuring a pristine perimeter around the high-octane creativity hub.

With the aim of creating at least 44 full-time positions with hefty six-figure salaries and around 1,200 contract workers pulling a cool $80,000 average when cameras are rolling, they are poised to give the local economy a blockbuster boost. The studio is slated, as told by the Austin Business Journal, to break ground later this year while also instituting an internship program aimed at scripting the next generation of film industry professionals.

It's action stations in San Marcos, with the city's leadership and Hill Country Studios gearing up to make an indelible mark on the global film stage. Zach Price, chief operating officer of the studio entity, had previously expressed his vision to the San Antonio Express-News, stating their goal was "to attract some of the largest film studios in the nation," and with the council's nod, his celluloid dream is fast transitioning to a rolling reality.

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