Inter Miami CF is taking their game to a new level with a fresh stadium brand partnership. Launching into the 2024 MLS season, the football club announced that Fort Lauderdale's venue, formerly known as DRV PNK Stadium, will now be playing host to fans under the banner of Chase Stadium. This renaming is thanks to a multiyear naming rights deal with banking heavyweight JPMorgan Chase, according to a report from Local 10 News.
The new name will make its debut on Wednesday night with Inter Miami set to square off against Real Salt Lake. Xavier Asensi, Inter Miami's chief business officer, expressed the club's enthusiasm for the partnership with JPMorgan Chase, saying, "We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond," as reported by Local 10 News.
The alignment with JPMorgan Chase, hailed as the largest bank in the country, positions Inter Miami uniquely as Chase's first foray into the domain of soccer stadium naming rights, although its other sports partnerships are well-documented. Inter Miami managing owner Jorge Mas shared with the Miami Herald, "This announcement is a milestone for us, the beginning of a very long relationship between Inter Miami and JP Morgan Chase."
With this move, Chase plans to extend its brand influence through various promotions for its clients, including an exclusive game day entrance and discounts on concessions for cardholders. "We want to be the bank for all, so having this partnership will hopefully get us in front of more people throughout the community," Fernando Ruiz, Chase’s Regional Director for South Florida, told the Miami Herald. Chase's involvement in local philanthropic endeavors such as Tech Equity Miami, reflects their broader community engagement strategy in the region.
Inter Miami and Chase envision this partnership as an opportunity to bind diverse communities together, leveraging the universal language of soccer. Daniel Pinto, president and chief operating officer of JPMorgan Chase, shared his personal connection and the company's vision explaining, "Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth," as mentioned in his statement to the Miami Herald.
