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Texas Ramps Up 'Talk. Text. Crash.' Campaign in Response to Distraction-Related Accidents on State Roads

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Published on February 26, 2025
Texas Ramps Up 'Talk. Text. Crash.' Campaign in Response to Distraction-Related Accidents on State RoadsSource: Google Street View

To mitigate the persistent scourge of distracted driving on Texas roads, the Texas Department of Transportation (TxDOT) is reviving its annual safety initiative, the Talk. Text. Crash. Campaign. Mesquite Police Department highlighted the campaign on social media, underscoring the sobering statistics that, as reported in 2023, "nearly one in six crashes on Texas roads were caused by a distracted driver in which 399 people died and 2,793 were seriously injured."

The range of distractions identified by TxDOT, not limited to texting but including eating, grooming, and other forms of multitasking, suggests that the ubiquity of such behaviors remains an enduring issue. Against this backdrop of continuous danger, every Texan bears the weight of fostering safer roads—their choices behind the wheel are potentially a matter of life and death. After it became illegal to read, write, or send a text while driving in Texas on Sept. 1, 2017, those caught in violation are faced with fines up to $200—a sum that pales compared to the price in human trauma exacted by distracted driving.

Despite the longstanding prohibition against texting and driving, the Mesquite Police Department's post, which can be found on their Facebook page, reflects a reality in which too many still fail to adhere to the law. The campaign, thus, functions not merely as a warning but as an essential recall of communal vigilance and responsibility.