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Carmel Encourages Support for Local Merchants with 'Shop Small Shop Carmel' Event on Small Business Saturday

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Published on November 15, 2025
Carmel Encourages Support for Local Merchants with 'Shop Small Shop Carmel' Event on Small Business SaturdaySource: City of Carmel, Indiana

Carmel, Indiana, is eschewing the typical Black Friday madness for a more community-oriented celebration on November 29, inviting shoppers to partake in the annual Shop Small Shop Carmel event on Small Business Saturday. The event, designed to support local businesses, offers a shopping experience steeped in the unique character and hospitality of Carmel's central core districts and the surrounding areas.

Dedicated to making Small Business Saturday a memorable affair, numerous Carmel businesses have banded together, providing visitors with a free reusable Shop Carmel tote bag teeming with exclusive giveaways, freebies, and special offers, all from participating shops the initiative isn't just a day-long event but ushers in a larger festive spirit with 15 Days of Giveaways starting today, where daily prizes will be up for grabs leading up to the November 29 celebration.

As reported in a release by the City of Carmel, new additions this year include a celebration of the Arts & Design District's 15th anniversary, translating into 15 days of giveaways. Teresa Chapman State Farm has sponsored this segment of the event, highlighting a different local business daily for potential prizes that can be won by following along on the Experience Carmel Instagram page.

The roster of participating businesses encompasses a variety of local merchants, from the vibrant Arts & Design District's Bash Boutique at 30 N. Range Line Rd., CCA Gallery at 111 W. Main St., Suite 135, and the Ginger Root Plant Co. at 211 W. Main St., Suite 101, to Carmel City Center's Fringe & Form at 736 Hanover Place, Suite 100B and Hey Little Diddle for baby wares, among others, spanning arts, food, and lifestyle sectors that enrich the community and define its economic landscape locals and tourists alike can savor the array of offerings that dignify its entrepreneurial spirit.

Further capturing the holiday spirit, a complimentary Holiday Trolley service will be available, allowing attendees to navigate through entertainment districts and enjoy the city's, festive décor the trolley will run on select dates starting November 22, including the evenings of December 5th, 6th, 12th, 13th, 19th, and 20th, presenting a convenient and jovial ride for families and individuals immersing in the seasonal joy.