The Vogue Theater's marquee is set to make a striking comeback, and Presidio Heights is all abuzz. San Francisco Mayor Daniel Lurie is getting ready to do the honors, ribbon-cutting, and flipping the switch on the theater’s newly restored neon sign. This grand event will take place at 3290 Sacramento Street, San Francisco, 94115, on December 3 at 7:00 PM, as noted by the Vogue Theater in a social media post.
Following the switch-on ceremony, attendees can settle in for a gratis screening of "SAN FRANCISCO," a 1936 classic that once lit screens, much like the restored neon, will soon light up the neighborhood. The restoration, which breathes new life into the marquee's original 1940s neon flair, has come to fruition courtesy of the Miner/Anderson Family Foundation's generous grant, according to the San Francisco Chronicle.
The Squad, led by Jim Rizzo at Neon Works, invested a solid five months into the restoration project, handling everything from transformer replacements to neon tubing revitalization, salvaging what they could from the original setup. "Maintain the tone and feel of the original color scheme," CinemaSFBay representatives told the San Francisco Chronicle. This meticulous effort has ensured that a piece of the city's history will continue brightening Sacramento Street.
This isn't just about sprucing up an old sign; it's about the soul of a neighborhood. "This is a thrilling milestone for us and the Vogue," Adam Bergeron, who is part of the operations team at the Vogue, told the San Francisco Chronicle. The Vogue, which dates back to its original establishment in 1912 and became known by that name in 1939, has been a cultural staple for cinephiles and neighborhood residents.
