Come the new year, the Castro will have a new combo bookstore, tea room, and wine bar.
The Love Potion Library will be opening at 284 Noe Street, formerly Jeffrey's Natural Pet Food Store. Jeffrey's closed in January after 25 years in the neighborhood.
A sign was recently posted on the storefront announcing the new business. "Consider this our meet-cute," writes owner Veena Patel.
The Love Potion Library will open at 284 Noe St. | Photo: Steven Bracco/Hoodline
Hoodline reached out to Patel for comment but did not receive a response.
On Instagram, Patel shared that she is hopeful to be open by Valentine's Day 2026.
Liquor license application notice at The Love Potion Library. | Photo: Steven Bracco/Hoodline
"Signed a lease today for a spot in the Castro," wrote Patel on November 1. "Construction is happening, and we might be opening just in time for Valentine’s Day."
Customers are invited to sign up for Love Potion's newsletter and to join its book club.
Construction is underway at The Love Potion Library. | Photo: Steven Bracco/Hoodline
A liquor license application notice posted on the window indicates that Patel has applied for a new Type 42 beer and wine license.
Public records indicate a building permit was issued for the remodel, along with upgrading the bathroom to be ADA accessible. Construction costs are estimated at $40,000.
As Hoodline learns more about this new business, we will keep you updated.
