
The historic Naval Support Activity East Bank site in New Orleans is getting a major facelift, and its transformation into a vibrant mixed-use development has officially begun. According to Louisiana Economic Development, the multi-phase redevelopment effort led by Brian Gibbs Development will reinvigorate the once-dormant site. The project aims to mix innovation with community perks by adding affordable housing, retail spaces, and public areas that invite interaction and economic prosperity.
Revealed details of the plan suggest a comprehensive approach to bolstering New Orleans' standing in key industries such as energy and maritime innovation. "This groundbreaking marks an important step in putting long-idle public land back to work for New Orleans," New Orleans Mayor Helena Moreno told Opportunity Louisiana. Collaborations with entities like Newlab New Orleans not only support substantial economic growth but will also provide the critical influx of affordable housing.
Central to the redevelopment initiative is Newlab New Orleans, an innovation hub established through a partnership including Louisiana Economic Development, the City of New Orleans, and Shell. As Louisiana Economic Development reports, the hub is designed to nurture startups and help scale technologies vital to future industries in the state. Susan B. Bourgeois, LED Secretary, emphasized the integration of advanced technology within traditional sectors, stating, "Reactivating the former Naval Support Activity site reflects how Louisiana is rethinking innovation, industry, and community."
With a solid plan to scale startups and an environment conducive to industrial innovation, Newlab New Orleans positions itself as a key player in regional growth. The new facility will assist startups in navigating the process from concept to real-world application, reducing the risks tied to early deployment. "Today marks a defining moment in Newlab’s long-term commitment to anchor industrial innovation in the region," Newlab CEO David Belt told Louisiana Economic Development.
However, the innovation hub isn't the only component that will rise from the former NSA site. The redevelopment also includes Lincoln Avenue Communities’ NSA East Bank Apartments, projected to be the largest affordable housing development in the state, said David Garcia, LAC Vice President and Project Partner, in his statement to Louisiana Economic Development. The apartments aim to offer reasonably-priced housing options for individuals and families with incomes ranging from 20% to 60% of the Area Median Income.
Advocates of the project expect significant neighborhood transformation, with hundreds of affordable housing units and commercial ventures, melding practicality with aspiration. The redevelopment, already in motion, is being hailed as a critical step in both community revitalisation and the positioning of New Orleans as a hub for industrial and technological innovation, poised for substantial long-term benefits for residents.









