Indianapolis

INDOT and GEICO Team Up to Promote Sober Super Bowl Celebrations with "Hoosier Helpers" Initiative

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Published on February 05, 2026
INDOT and GEICO Team Up to Promote Sober Super Bowl Celebrations with "Hoosier Helpers" InitiativeSource: Facebook/ INDOT East Central

As Super Bowl festivities ramp up, safety is taking the driver's seat thanks to efforts from the Indiana Department of Transportation (INDOT) East Central division and their "Hoosier Helpers," sponsored by GEICO. In a recent social media post, the department shared its "game plan" to ensure fans enjoy the Big Game responsibly, with reminders that "impaired driving isn’t just drunk driving" and to line up a sober ride.

The post from INDOT East Central outlines clear strategies for those engaging in the game's revelries, emphasizing the importance of planning ahead for transportation to avoid driving impaired, understanding that a safe return after the final whistle is a priority "Whether you’re gathering with friends, cheering on your team, or just here for the snacks and ads," as per the post.

Options suggested by the agency include arranging rideshares, designating a sober driver, or utilizing public transit options to maintain safety on the roads. Their partnership with GEICO underscores a commitment to prevent road accidents and fatalities linked to driving under the influence during one of the year's most celebrated sporting events, where alcohol consumption spikes and with it, the risk of impaired driving incidents.

The fervor surrounding the Super Bowl is a national spectacle, bringing together die-hard fans and casual viewers alike, but with the increase in household parties and bar gatherings comes the heightened risk of DUIs, this is why the agency is stepping in with a reminder for responsible celebration; in their statement, "We want everyone to enjoy the Big Game safely."