The San Jose Earthquakes are doubling down on home turf, turning a sponsorship with local firm Habbas Law into a multi‑year pact that will pay for fan‑focused upgrades at PayPal Park. The expanded agreement, announced today, is billed as a refresh of the match‑day experience, with new fan challenges, upgraded seating in select sections, and a sweepstakes built around the stadium’s outdoor bar area. Team and firm reps say the push is aimed at keeping more entertainment dollars in the South Bay while tying corporate branding to community programs.
According to the Silicon Valley Business Journal, the new deal runs for four years and will expand Habbas Law activations at Earthquakes home matches. That report notes that the sweepstakes will center on the outdoor bar and that the upgrades will roll out in phases during the club’s upcoming home schedule.
What the agreement covers
The Earthquakes are pitching the arrangement as an expansion of a partnership that started in 2023 and already includes in‑stadium branding and community work. In a team release on the club’s site, Earthquakes President Jared Shawlee said, "We're thrilled to expand our partnership with Habbas Law," highlighting the firm’s local ties and community focus. The announcement presents the seating improvements and new activations as part of a bigger effort to upgrade the experience for both fans and nearby residents.
Habbas Law’s local playbook
Habbas Law has been steadily tightening its connection with the Quakes. The firm became the club’s first official sleeve sponsor in 2025, a move covered by the Sports Business Journal, and has supported public‑art projects and billboard campaigns around the Bay Area. The sponsorship has already underwritten community efforts linked to the team. One related initiative will send thousands of soccer balls into Northern California communities at the season opener, according to a club news release republished on OurSports Central.
What fans and the neighborhood might notice
PayPal Park has been repositioned in recent years as more than just a soccer venue, with city approval for concerts and a broader event slate. The San Francisco Chronicle has reported that this expanded programming is designed to pump business into nearby restaurants and shops while prepping the stadium for a heavier major‑events schedule. For fans, the new seating options, fan challenges, and bar‑area sweepstakes are expected to be the first obvious on‑the‑ground signs of that larger strategy.
The club has not released a full public timeline for each upgrade, but team and sponsor representatives say more details will land ahead of home dates as rollout phases are set. For now, the expanded agreement locks in a deeper commercial and community partnership between a hometown law firm and San Jose’s MLS franchise.
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