Bay Area/ San Francisco

Santa Rosa Market Stickup: Masked Gunmen Pedal Away After Firing Shot

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Published on April 27, 2026
Santa Rosa Market Stickup: Masked Gunmen Pedal Away After Firing ShotSource: Google Street View

Two armed men walked into Ortega’s Market on Guerneville Road in Santa Rosa yesterday, demanded cash and then rolled away on bicycles after one of them fired a round inside the store, according to police. No one was hit, and employees were not physically harmed. Investigators later released surveillance stills and urged neighbors to comb through doorbell and dashboard camera footage for any sign of the suspects or their bikes.

Police: Suspects Wore Masks and Fled on Bikes

Santa Rosa police said both suspects were dressed in all-black clothing, with black facemasks and blue gloves. One had a slim build, while the other was described as having a larger build and a darker complexion. Both men are believed to be about 25 to 30 years old and roughly 5-foot-10. One suspect pointed a handgun and demanded cash before a round was fired inside the market, according to KRON4.

Where It Happened

The robbery took place at Ortega’s Market at 1331 Guerneville Road in Santa Rosa, a storefront listed in city planning documents. Ortega’s Market is identified at that address in the City of Santa Rosa planning records.

Investigation and Reward

The Santa Rosa Police Department’s Violent Crimes Investigations Team is leading the case and has circulated surveillance stills as part of its push for tips. The Sonoma County Alliance Community Engagement and Safety Rewards Fund is offering up to $2,500 for information that leads to an arrest, according to KRON4.

How to Help

Anyone who recognizes the men or their bicycles, or who has relevant doorbell or dash camera video, is asked to contact the Santa Rosa Police Department or submit an anonymous tip to investigators. Police say they plan to pursue every credible lead as they work to identify the suspects and recover the stolen cash.