Whataburger is officially joining the Sevierville tourist strip this week, taking over the former Steak 'n Shake building at 1536 Parkway. The new restaurant, operated by local franchisee MWB Restaurants, is set to run 24/7 and bring roughly 60 jobs to one of Sevier County's busiest corridors.
The franchisee announced Tuesday that the Sevierville location will open on Thursday, April 9, and local station WVLT reports it will be the operator's fourth Whataburger in East Tennessee. WVLT also notes the restaurant will operate around the clock and employ about 60 people.
Planning Approval And Site History
City planning records show this makeover has been in the works for a while. Last fall, the Sevierville Regional Planning Commission signed off on a site plan to convert the existing Steak 'n Shake at 1536 Parkway into a Whataburger. Staff recommendations and the commission's unanimous approval are detailed in the official agenda packet and minutes from the Sevierville Regional Planning Commission.
Whataburger's Official Listing
Whataburger's corporate locations page already shows a Sevierville entry at 1536 Parkway, complete with local phone number and amenities such as drive-thru and delivery. The listing currently marks the restaurant as temporarily closed, which lines up with the pending opening date, and confirms the address and contact details for the new store.
Continued East Tennessee Push
The Sevierville spot is the latest move in a fast rollout by MWB Restaurants across East Tennessee. The operator opened multiple Knoxville-area locations last year, including Powell. Coverage of the Powell grand opening noted that the store also employed about 60 people and stayed open 24/7.
WVLT has not listed a specific opening hour for April 9, and Whataburger's corporate page still shows the Sevierville unit as temporarily closed. Anyone angling for first-day deals or a ribbon-cutting moment should keep an eye on local news or the chain's locations page as Thursday approaches. Whataburger and WVLT are both listing the address and core details for the new Sevierville restaurant.
