New Balance’s Boston Landing campus in Brighton has quietly turned into one of the country’s key hubs for track and field, turning Guest Street into a year-round destination for elite meets, college programs and high school championships. The cluster of buildings that holds the company’s headquarters, the Celtics’ and Bruins’ practice facilities, and the massive indoor arena known simply as The TRACK has reset what local athletes expect from a competition venue. The scale of the investment has turned the neighborhood into a magnet for athletes, fans and sports research talent.
Mark Coogan’s Team New Balance Boston keeps producing Olympians and national champions, and team and company leaders say the campus was designed with local athletes in mind. As reported by The Boston Globe, Tom Carleo, New Balance’s vice president of running for North America, said the goal was to give high schoolers and pros a “professional, polished” experience and to “treat these kids like the athletes they should be treated as.” That hometown focus helps explain why top-tier meets and recruiting attention have started to cluster on Guest Street.
State-of-the-art track and testing lab
The TRACK is not just a showpiece, it is a working lab. According to the TRACK at New Balance, the building includes a hydraulically banked 200-meter oval and a roughly 20,000-square-foot sports research lab that houses a “smash lab” plus a run lab equipped with a dual-belt treadmill and motion sensors. On the same campus, marquee events such as the New Balance Indoor Grand Prix and the high school New Balance Indoor Nationals now call Guest Street home.
Big meets, local runners and access
Local high schools are already seeing the difference. The venue hosted the MIAA Division 4 indoor championship this winter along with a slate of regional meets that once bounced around New England. As reported by The Boston Globe, some lower-floor spaces remain off-limits to youth athletes because they are reserved for pro teams and testing. Even so, meet organizers and coaches say the upgraded track surface, climate control and crowd setup give kids a more professional competition environment, a point that recent coverage on MileSplit has highlighted.
Money behind the moves
Investment at Boston Landing is possible because New Balance has been on a strong growth streak. Industry reporting notes the company posted roughly $9.2 billion in revenue in 2025, an increase of about 19 percent over the prior year. Per Road Race Management, that financial momentum has helped New Balance expand beyond footwear into facilities and partnerships across the region. The company’s recent multiyear deals with the Patriots and other teams, including the naming of the New Balance Athletics Center in Foxborough, underline that broader strategy, according to WebWire.
Also a neighborhood resource
The investments have brought local benefits beyond the competition schedule. Mass General Brigham has announced a sports medicine and orthopedics clinic at The TRACK, and retail and hospitality businesses on the Boston Landing campus see steady traffic on meet weekends. As outlined on the Boston Landing site, the mixed-use development now includes retail, restaurants and commuter rail access that help turn big events into local economic activity. The result is a space that functions as more than a corporate campus, serving as a neighborhood amenity for athletes and residents alike.
For a company built on running, the payoff in Boston is both measurable and visible: faster times, packed stands and a steady stream of visiting athletes. Whether you are a youth runner chasing a personal record or a pro sharpening up for the outdoor season, Guest Street now offers a cluster of resources that used to be hard to find in one place.
