San Francisco startup Hightouch, which pitches itself as a way to turn brands’ first-party data into AI-fueled marketing campaigns, has locked in a $150 million Series D at a roughly $2.75 billion valuation and quietly shifted its headquarters into the Financial District this spring. Executives say its agentic marketing tools have pushed annual recurring revenue into the nine-figure range and kicked off a hiring spree that has bulked up the team in recent months, as the company tries to automate more of the creative and execution work that used to sit with human marketers.
Big Money, Big Names Behind Series D
In a press release via Business Wire, Hightouch said its $150 million Series D was led by Growth Equity at Goldman Sachs Alternatives and Bain Capital Ventures, putting the company’s valuation at $2.75 billion. Additional backers listed in the release include ICONIQ Capital, Sapphire Ventures, Amplify Partners, Y Combinator and TD7, the venture arm of The Trade Desk.
AI Tools Pump Up Revenue
TechCrunch reported that Hightouch has reached about $100 million in annual recurring revenue, adding roughly $70 million since launching an AI-powered marketing product in late 2024. That report also noted the company employed around 380 people at the time, a signal of how fast it has scaled since its 2025 Series C.
What ‘Agentic Marketing’ Actually Means
Hightouch describes its platform as an agentic marketing layer that sits on top of a customer’s data warehouse and brand assets. From there, AI agents can spot opportunities, assemble on-brand creative and push out campaigns across ads, email, SMS and the web. The company has framed the Series D as fuel to speed up work on product, engineering and partnerships that connect data warehouses and generative models directly to execution tools. In its announcement, Hightouch pointed to features such as content assembly, Ad Studio and integrations that let its agents run inside different LLM environments.
New FiDi HQ As Hiring Heats Up
The startup has taken over the top floor at 315 Montgomery St., a 13,000-square-foot office that “holds up to 150 people,” according to The San Francisco Standard. The Standard reported that the new space is roughly double the size of Hightouch’s previous Folsom Street office and said leadership plans to use the HQ as a hub for local engineers and startup events as hiring continues.
Pricing Shake-Up And The SaaS Debate
Instead of billing by the seat, Hightouch has shifted toward usage-and-outcomes pricing tied to the number of campaigns customers run, a structure the company says better reflects how modern marketing teams actually buy software. “SaaS revenue is not going anywhere,” co-CEO Kashish Gupta told The San Francisco Standard, adding that Hightouch is putting “product first” and plans to monetize additional capabilities only after it is confident in the underlying tech.
Why Investors Keep Writing Checks
Backers point to customer traction and a broader tilt toward specialist AI agents as reasons they are willing to pay up for companies like Hightouch. Business Wire notes customers including Domino’s, PetSmart, DraftKings, Ramp and Whoop. Hightouch said the new funding will go toward deeper AI-driven campaign orchestration, decisioning and cross-channel execution as it tries to make agentic workflows a standard feature of enterprise marketing teams.
