Miami is getting its first taste of the self-described “Lollapalooza of fitness” this fall, as Faces of Fitness brings a two-day, alcohol-free festival to Regatta Park in Coconut Grove on October 24 and 25, headlined by Miami Heat legend Dwyane Wade. The event marks the brand's first-ever expansion into South Florida, pairing a hometown basketball hero with a lineup of celebrity Peloton instructors and local studio owners for a weekend of outdoor classes, live DJ sets and recovery lounges.
The festival's arrival in Miami was detailed in a full lineup announcement from Time Out, which describes Faces of Fitness as the country's largest fitness, health and wellness festival. Wade, a three-time NBA champion and Hall of Famer, will lead what organizers are calling the Wade County Warm Up, according to the outlet's reporting. Ticket proceeds from the Miami event will support the Dwyane Wade Foundation's youth programs, the report notes, though specific dollar figures or fundraising targets have not been disclosed.
Faces of Fitness was created by co-founders David and Lindsay Grass and is produced by Fitch Park Productions, LLC. The concept launched in Chicago after the COVID-19 pandemic as a way to reunite a local group exercise community left scattered by gym closures and restrictions, according to historical reporting from Axios Chicago. Hoodline previously previewed the Chicago edition of the festival, which ties its own ticket proceeds to Urban Initiatives, a nonprofit focused on recess and athletic play programs for Chicago youth — a different local beneficiary than the Dwyane Wade Foundation model planned for Miami.
A Sober Festival Built Around Star Power
Faces of Fitness bills itself as a 100% sober outdoor festival, a deliberate departure from typical music and nightlife events, per event listings cited by Average Socialite. That alcohol-free framing has become part of the brand's identity as it positions itself nationally as fitness's answer to Lollapalooza, blending festival-scale staging and sponsor villages with a health-first atmosphere.
The day-two main stage experience will feature four Peloton instructors, including Tunde Oyeneyin, Rad Lopez, Camila Ramón and Miami resident Johanna Ricouz, per the seed facts tied to the festival's official lineup. Ricouz spent more than a decade building her local fitness concept, The Pilates Plug, before joining Peloton in late 2025, the same reporting states. Sam Feldt is set to perform live DJ sets during the Peloton experience and during a dance cardio sculpt party led by Aubre Winters.
Local Instructors Get Day-One Billing
Day one of the festival leans heavily on South Florida talent, with instructors including Derek DeGrazio, Emily Victores, Rachel Dugan, Rachel Robinson, Dorian Nicholson, Jacqueline Kasen, Tia Dupont and Aryan Rashed all on the schedule. Mimi Ghandour, founder of Mimi Yoga with studio locations in Wynwood and Coconut Grove, will lead a signature power flow class on day one, according to details from the festival's own lineup materials. Other participating boutique studios include Barry's Miami, TREMBLE Pilates and Anatomy.
The festival's broader playbook has included pairing fitness headliners with mental health and pop culture names elsewhere on its tour. The Chicago edition in July featured Olympic gymnast Simone Biles leading a mental resilience session as a main stage headliner, according to Advanced Spine & Sports Care. Miami's inaugural lineup does not list a comparable mental health headliner, leaning instead on Wade's local star power.
Inside the Wellness Village
Presented by Celsius, the festival's Wellness Village will host more than 70 brand activations offering cold plunges, B12 shots, hair-braiding bars and giveaways from sponsors including Lululemon, Barebells and Liquid Death. Time Out's reporting frames these activations as central to the experiential side of the event, running alongside the stage programming rather than replacing it.
Regatta Park itself carries some history that predates the festival by decades. The 15-acre waterfront park sits on Dinner Key, once home to Miami's former convention center and, before that, a WWI-era U.S. naval air station, according to background from the Greater Miami & Miami Beach tourism site. Dinner Key started out as a picnic stop before later becoming a Pan American World Airways flying boat base.
Why Miami, Why Now
The expansion follows data suggesting South Florida is fertile ground for wellness brands. Miami ranks as the second most wellness-obsessed city in the country, according to industry ranking metrics cited alongside Time Out's festival announcement, a data point organizers are clearly leaning on as they chase the region's boutique fitness crowd. Faces of Fitness has described its events as having limited capacity, and passes are available through the festival's official website, though exact attendance caps and pricing tiers for the Miami dates have not been made public.
Organizers have pointed to a sell-out history at Chicago's Faces of Fitness events as a sign of demand heading into the Miami debut. Wade's ties to the city run deep: the Miami Heat honored him with a bronze statue outside the Kaseya Center in October 2024, a tribute Hoodline covered at the time, unveiled outside Miami's arena, sculpted by Oscar León and Omri Amrany to mark his legacy with the franchise. That local connection appears to be a driving reason organizers chose him to front the festival's first Florida outing.
