A Miami-born Italian bakery is set to open its doors at Dunwoody's High Street on Saturday, bringing wood counters, an open kitchen, and community tables to the sprawling mixed-use district near the Dunwoody MARTA station. Rosetta Bakery will occupy a 1,897-square-foot space at 120 High St, Suite 110, joining a growing roster of restaurants and retailers reshaping the Central Perimeter corridor.
The bakery was founded by four friends from Milan in Miami in 2015 and has since expanded to New York, New Jersey, Washington D.C., and Metro Atlanta, according to The Champion Newspaper. Its first Georgia store opened at Two Buckhead Plaza in May 2025 and now functions as what Business Debut describes as a “master kitchen,” handling dough and prep work before daily delivery to the new Dunwoody location, where items are baked fresh on-site. As WhatNow reports, the September 12 opening marks Rosetta's continued expansion across metro Atlanta.
A Name Rooted in an Italian Family Story
Rosetta Bakery takes its name from the rosetta, also known as the michetta — a classic rose-shaped, hollow Italian bread. The brand's name is drawn from a family story about a countryside mill worker named Rosetta, who divided freshly baked bread among her five younger brothers, the same account notes. That heritage carries through to the menu, which will emphasize traditional Italian baking methods and quality ingredients, including the signature Rosetta sandwich alongside croissants, focaccia, cakes, and coffee.
Inside the new store, an open kitchen behind a glass wall will let customers watch bakers at work as they prepare breads, pastries, and savory dishes from an evolving daily selection. Customers will order directly from the display case and sit at community tables set among wood counters, open shelves, rustic tiles, and warm tones. Michael Rezi said High Street is the perfect home for the bakery's newest location, per WhatNow's report.
Fresh Daily, With Leftovers Going to Food Banks
The High Street store will operate under a strict 24-hour shelf-time policy for all baked goods, with unsold items donated daily to local food banks, according to The Aha! Connection. Grand opening festivities will include a ribbon-cutting ceremony with Dunwoody Mayor Lynn Deutsch, live Italian music, complimentary food sampling, and gift card raffles, the outlet reports.
Rosetta joins an already crowded lineup of dining and entertainment tenants at High Street, including Nando's Peri-Peri, Velvet Taco, The Hampton Social, Ben & Jerry's, Puttshack, Sugarcoat, and Agave Bandido. The development sits at the intersection of Perimeter Center Parkway NE and Hammond Drive NE and is billed as a $2 billion mixed-use development featuring restaurants, shops, offices, entertainment venues, and residential units, per WhatNow.
Part of a Larger Suburban Build-Out
High Street's Phase One alone represented a $415 million investment that delivered 598 luxury apartments across two residential buildings, 320,000 square feet of office space, and 150,000 square feet of retail and dining around a central plaza, Hoodline previously reported. HR solutions provider TriNet signed a 150,000-square-foot office lease at High Street in May 2025, bringing an estimated 750 jobs over five years in what was metro Atlanta's largest office lease of that year. That corporate density has helped anchor the district's daytime population as it fills in with residential, retail, and dining tenants.
Civic institutions are following the momentum too. Discover Dunwoody, the city's official destination marketing organization, signed a lease in September to relocate its headquarters to High Street, adding a public community podcast studio to produce its Dunwoody Dialogues broadcast, according to Rough Draft Atlanta. The organization is funded through 3.5 percentage points of the city's 8% hotel occupancy tax, reinvesting visitor dollars into local destination marketing for developments like High Street.
Rosetta's arrival also reflects a broader pattern across metro Atlanta, where urban dining concepts are pushing into the suburbs outside the I-285 perimeter. Midtown's Varuni Napoli and Saints + Council have both opened suburban outposts to reach demographics beyond the city core, a trend Hoodline has tracked in its coverage of Varuni Napoli's own High Street debut. For Dunwoody residents, Rosetta Bakery's opening adds a new Italian-inspired dining option to a food scene that continues to grow alongside the district's residential and office towers.
