Los Angeles furniture brand 7th Avenue plans to open a showroom at Westfield UTC in spring 2027. The company sells configurable sofas, ottomans and outdoor seating, and has identified the La Jolla location as part of its Southern California expansion.
The spring 2027 timeline and location were reported by WhatNow, which cited confirmation from Clary Groen, 7th Avenue's vice president of real estate. The showroom is planned for Westfield UTC, an open-air shopping center at 4545 La Jolla Village Drive in San Diego. WhatNow described it as one of two Southern California openings the company has planned over approximately the next year.
Why La Jolla Fits the Brand's Target Market
Groen told WhatNow that the company sees La Jolla as a promising market for its furniture. The report attributed that assessment to the area's affluent households and substantial single-family housing stock. 7th Avenue's sofas are designed with adaptable layouts and practical fabric options, including water-repellent and stain-resistant materials and removable, machine-washable covers.
At the La Jolla showroom, shoppers are expected to be able to explore fabric, color and layout choices. The company's Westfield Galleria at Roseville showroom began welcoming customers April 10, 2026, and offered hands-on consultations and product demonstrations, according to Yahoo Finance.
A Rapid National Expansion
The La Jolla plan fits into a much larger growth push. 7th Avenue had 15 showrooms at the beginning of 2026 and expected to double that count by 2027, according to Furniture Today. Groen told the trade publication that company leaders believe the brand can add another 12 to 15 stores each year for some time once that expansion wraps up.
That growth has already reached beyond California. Permits filed with the City of Meridian showed 7th Avenue planning its first Idaho storefront at The Village at Meridian, with an approximately 1,660-square-foot sales floor, as reported by BoiseDev. Closer to home, the company is also preparing to open a showroom at Westfield Topanga in Canoga Park by the end of January 2027, according to What Now Los Angeles, and a separate report from What Now San Francisco said 7th Avenue was readying a Northern California debut at 1275 Broadway Plaza in Walnut Creek.
Transit and Westfield UTC Context
The San Diego Metropolitan Transit System's grand-opening notice said the UC San Diego Blue Line extension to La Jolla and UTC was to begin service on Sunday, November 21. MTS says it also modified more than 30 existing bus-route schedules in conjunction with the extension, including changes intended to improve frequency, beach access and travel times. The agency's information does not specify a direct connection from the UTC station to the planned showroom.
Westfield says work on a separate expansion at UTC began in April 2024, with phased openings starting in early 2026. That redevelopment is distinct from 7th Avenue's planned spring 2027 showroom.
No exact opening date, unit number or square footage has been disclosed for the La Jolla showroom, and no primary company announcement or statement from Westfield UTC has surfaced to corroborate the spring 2027 timeline beyond the WhatNow report. For now, La Jolla shoppers looking to swap out their sectional will have to wait for more details as 7th Avenue continues building out its Southern California footprint alongside its national expansion.
