Not all bets pay off, and SuperBook Sports is folding its cards in Maryland, along with seven other states where it just couldn't play the table against the heavy hitters. In a classic case of David meets Goliath, but without the slingshot, the smaller sportsbook found itself in a tough spot, doing business in a state that's put nearly $5.2 billion on the line through mobile sports betting this year — yet, SuperBook's tally? A meager less than $6 million, as detailed by WBAL-TV. That's less than a paltry 0.1% of Maryland's market share.
It's a blow to the Baltimore Orioles too, with SuperBook previously stepping up as a "most visible sponsor," an association that included slapping their name on the ballpark signage as well as turning a restaurant into a haven for bettors, according to the Sports Business Journal, they've made quite the effort to imbue Camden Yards with their presence, even replacing Dempsey’s Brew Pub and Restaurant with the SuperBook Bar & Restaurant, but if the punters aren’t putting down their cash, all that signage amounts to little more than expensive wallpaper.
Indeed, the numbers game is brutal, and when you're up against juggernauts like FanDuel and DraftKings, not to mention MGM, which collectively hogged 84% of Maryland's market share, it's tough to get noticed, let alone thrive. SuperBook might have hoped that their long-term partnership with the Orioles, complete with field signs, scoreboard branding, and activations aplenty would turn the tide, but it's clear Maryland betters are casting their lots elsewhere.
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