In a recent social media push, the Indianapolis Metropolitan Police Department (IMPD) took to Facebook to remind revelers of the risks associated with drinking and driving. With a message that's as straightforward as a bounce pass, the IMPD counsels partiers to "call a ride share and make the winning play" if they've been drinking.
The post, published earlier today, employed a basketball analogy to appeal to its Hoosier audience, a community that holds the sport near and dear. The IMPD's message aptly picks up on basketball's popularity in the state to drive home a message of safety, "Don’t let your night end with a foul." However, the importance of this message stretches far beyond the basketball court. According to the National Highway Traffic Safety Administration, in 2019, 10,142 people were killed in alcohol-impaired driving crashes, accounting for 28% of all traffic-related deaths in the United States. It’s a sobering statistic that the IMPD hopes to reduce with proactive social engagement such as this.
The digital missive was part of a broader public service campaign to prevent drunk driving, particularly on nights where high volumes of social gatherings could lead to impaired judgment. "As always, if you see something concerning, let an IMPD officer know," the IMPD added on Facebook. This statement not only encourages safe driving habits but also promotes vigilance and community cooperation to help safeguard the roads for everyone.
Community response to the initiative has been positive, with many social media users commending the IMPD for leveraging their platform to address such a critical issue. The straightforward appeal to the public's sense of responsibility, and love of the game speaks to a local ethos that values camaraderie, and well-being over reckless celebration.
The IMPD's approach—connecting sport, culture, and communal welfare—reflects an awareness of the context within which public service messages are most effectively received. It’s a direct assist to residents, ensuring that safe options are just a tap away on their smartphones. For more information on IMPD's safety initiatives, visit their Facebook page.
