Jeni's Splendid Ice Creams is about to turn the riverfront into a sugar-fueled block party, with a new scoop shop opening inside Nashville's Peabody Union and a grand-opening celebration on Thursday, July 16, from 6 to 10 p.m. As reported by NewsChannel 5, the first 50 people in line score free Jeni's swag, and one lucky attendee will walk away with free ice cream for a year. To get in on that drawing, guests have to download the Jeni's app, join Jeni's Splendid Rewards, and scan the app at the event.
Where the scoop shop will sit
The Peabody Union shop is set to open at 40 Peabody St., Suite #121, according to Jeni's location listing. Developer materials describe the roughly 1,190-square-foot space as river-facing and fronting the Cumberland River greenway, putting the shop among the new retail and dining on the South Bank, per Visit Music City.
What it means for downtown and jobs
Local reporting on Peabody Union's tenant lineup notes Jeni's among the early signings as the development fills with restaurants and shops. AOL reports that leases for retailers including Jeni's and Moxies were signed with 2026 opening timelines. Jeni's has also posted local job listings for its Peabody Union team, indicating the shop will bring part-time and entry-level roles to the riverfront corridor; see local listings on Indeed.
If you plan to go, expect lines, summer heat and plenty of activity along the new riverfront greenway, and consider downloading the Jeni's app ahead of time so you are ready to enter the prize drawing. Store hours and menu specifics for the Peabody Union location have not yet been posted; those will be updated once Jeni's releases them.
