New Orleans/ Arts & Culture

Louisiana Concert Promoter Doussan Music Group Plants Second Flag in Nashville

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Published on October 19, 2026
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Doussan Music Group, the concert promotion company behind Alan Jackson's farewell stadium show and a run of sold-out or nearly sold-out college-stadium concerts, has opened a second office in Nashville's Wedgewood-Houston neighborhood. The company says it will keep its headquarters in Covington, Louisiana, even as it builds out a presence in Music City.

A Second Home Base in Music City

According to a company announcement, Doussan Music Group describes itself as an independent live entertainment and concert promotion company, and it says the Nashville office will strengthen its connections with artists, agents, venues and industry partners nationwide. The company's president and CEO, Russell Doussan, said opening the Wedgewood-Houston location is a natural next step in the company's evolution, and he emphasized the company's accomplishments over the past three years along with its commitment to working with talented artists to create memorable live music experiences, as reported in the announcement, which was originally distributed via PR Newswire and picked up by StreetInsider.

Notably, an earlier Billboard report had identified the company's main office as being in Mandeville, Louisiana, a detail that differs from the Covington headquarters cited in this week's announcement.

New Titles for Three Rising Staffers

The expansion comes with three leadership moves. Hale Neitzschman has been named Director of Finance and will oversee financial operations, event settlements, strategic planning and financial processes, per the announcement. Rebecca Saladis has been promoted to Director of Booking, Touring, & Artist Relations, where she will lead booking strategy, tour execution and artist relations.

Anna Margaret Kilgore joined the company as Talent Buyer in April, bringing experience in marketing, project management and touring promotion. The announcement notes she will focus on expanding the company's event portfolio and building relationships with artists, agencies and venues. It is not specified whether the three are based in the new Nashville office or elsewhere in the company.

Stadium Shows and a Country Legend's Farewell

The Nashville push follows a string of high-profile bookings. Doussan Music Group co-promoted Alan Jackson's final touring performance at Nashville's Nissan Stadium, which came after the singer completed a two-year, 10-city arena tour, the announcement states. The company previously wrapped up a run of 10 sold-out Alan Jackson dates spanning August 2024 through May 2025, co-promoted with Peachtree Entertainment, according to an earlier PR Newswire release.

The company also promoted and produced seven college-stadium dates in 2025 and 2026 featuring The Boys From Oklahoma package, which featured Turnpike Troubadours and Cross Canadian Ragweed, with all seven shows selling out or nearly selling out. That reunion package has made stops well beyond Louisiana and Tennessee; Baylor University announced the acts would co-headline a show at McLane Stadium in Waco, Texas, and Rolling Stone reported that Doussan helped Oklahoma State University pursue an earlier stadium concert offer featuring Jason Aldean and Miranda Lambert before organizers shifted their focus to Cross Canadian Ragweed.

More Tours Already on the Books

Doussan Music Group has an upcoming 16-date fall tour with platinum-selling country artist Jon Pardi, along with 10 November dates for Aaron Lewis's Acoustic Origins tour, the announcement says. Additional tours planned for 2027 are expected to be announced this fall.

The company was founded in early 2021 as the live-music industry was coming back online, according to a company post introducing the promoter group. Russell Doussan has worked in the concert business since 2000, Billboard has reported, and Live Nation acquired his former company in 2014, keeping him on as president of its New Orleans operation until 2020 before he struck out on his own with Doussan Music Group.

Nashville has drawn other promoters in recent months as well. Festival producer and concert promoter Danny Wimmer Presents opened its own downtown Nashville office in March, according to Pollstar, underscoring the city's continued pull for touring and promotion businesses even as Doussan Music Group keeps its roots firmly planted in Louisiana.